Our Guiding Values
Child-Centered
Every child is the heart of our mission, and their well-being is our top priority
Play-Based
We believe in the magic of playtime to spark curiosity and ignite a lifelong love of learning
Simple & Easy
Parenting is hard enough. We strive to simplify and enrich childhood by providing engaging, practical, and easy-to-use resources that work for your busy life.
Evidence-Based
In a world of conflicting advice, we’re committed to providing you with reliable, research-driven guidance. Our resources are grounded in the latest understanding of early childhood development, so you can feel confident in your choices.
Partnership
We’re all in this together. We team up with parents, caregivers, and experts to create a supportive ecosystem for families.
Screen-Free
We get one shot at childhood. Let’s make it a hands-on adventure—one filled with muddy hands, curious minds, and the kind of real-world magic you just can’t possibly find on a screen.
Cut through the noise. Simple, hands-on solutions for a joyful childhood
Join the movement!
Join our Early Access, Founding User Group!
Help us create a generation of empowered, gadget-free kids, starting today. By joining our Early Access Founding User Group, you’ll get priority access to KEENParenting, connect with our team, and shape the future of play for busy families.
You’ll get priority access to KEENParenting, connect with our team, and shape the future of play for busy families.