Keenie the Keen Parenting mascot

KEEN

Parenting

KeenParenting Logo, with Keenie the penguin

Swap Screen-Time Worries for Thriving Development

Our app delivers ultra-personalized, science-backed crafts and activities for effortless, screen-free fun, designed for growing young minds 0-5

Ultra-personalized, science-backed activities for effortless fun, designed for young minds 0-5

THE WONDER YEARS

Remember the Childhood You Dreamed Of For Your Child?

Imagine a childhood where imagination runs wild. Where laughter fills the air, curiosity knows no bounds, and connection is the heart of every moment. A childhood where your little one thrives in the real world, exploring, discovering, and building a foundation for a fulfilling future.

Imagine a childhood where imagination runs wild, where your little one thrives in the real world, exploring, discovering, and building a foundation for a fulfilling future.

Young girl looking inside a tree
Kids with laptops

The REALITY GAP

But Modern Parenting Feels Like a Losing Battle…

The truth is, parenting today is tougher than ever. Screens steal precious time and attention and hurt kids development. You’re overwhelmed with information overload and conflicting advice. You want to create those magical moments and give them the best start in life, but it feels like an uphill struggle against the digital tide and the pace of modern life.

The truth is, parenting today is tougher than ever. Screens are everywhere, stealing precious time and attention. You’re overwhelmed with information overload and conflicting advice. It feels like a losing battle against the digital tide.

Your partner in raising amazing kids.

Reclaim the Wonder Years with KEENParenting

Our AI-powered app cuts through the noise, delivering personalized screen-free activities that spark joy, nurture growth, and foster deep connection. KEENParenting is your playtime sidekick, empowering you with the tools and inspiration that help you ditch the gadgets and embrace the magic of childhood.

KEENParenting is your playtime sidekick, an AI-powered app that cuts through the noise to deliver personalized screen-free activities that spark joy, nurture growth, and foster deep connection.

Strawberry
Playdough rainbow

Crafting Minds with Screen-Free Adventures.

Three Steps to Intentional Parenting

How KEENParenting works

1

Let's get to Know your Family
Step 1: Questionnaire

Tell us about your family in a quick, one-time questionnaire. Share your child’s age and likes, your parenting goals, and what you have available at home. Your clever sidekick gets to know your unique family.

Tell us about your family in a quick, one-time questionnaire. Your clever sidekick gets to know your unique family.

2

Explore and Save Your Favorites
Step 2: Pick favourites for Map

Discover a world of easy, meaningful, and nurturing activities tailored to you. Hand-pick your favorites to build your family’s personal Map and gain a sense of control over your parenting journey.

Hand-pick your favorite crafts and activities to build the Map for your family’s intentional journey.

3

Tap the Magic Button for Instant Fun
Step 3: Magic Button

Now, anytime chaos strikes or you need to find an activity in a flash, you have a simple, intentional alternative. Tap the Magic Button and it will effortlessly assess your present needs to instantly select the perfect screen-free activity from your Map.

Anytime you need an activity in a flash, tap the Magic Button. It will effortlessly assess your present needs to instantly select the perfect screen-free activity from your Map.

By taking these three simple steps, you have a plan and you are in control. KEENParenting is a simple way to nurture the childhood you’ve always envisioned, filled with joy, connection, and healthy development. It’s the magic of a playtime sidekick combined with your purposeful actions.

By taking these three simple steps, you have a plan and you are in control. KEENParenting is your playtime sidekick, a simple way to nurture the childhood you’ve always envisioned, filled with joy, connection, and healthy development.

Craft materials

The KEENParenting Pledge

Our Recipe for Your Peace of Mind

Modern parenting can feel like a game with no rulebook. So we’re making one. This pledge is our game plan, showing you exactly how our values and smart design work together to put amazing, nurturing ideas at your fingertips. It’s our commitment to handling the hard stuff, so you can get right to the good part: simply enjoying your child.

Modern parenting can feel like a game with no rulebook. So we’re making one. This pledge is our commitment to handling the hard stuff, by combining some smart design and our core values, so you can get right to the good part: simply enjoying your child.

Our Special Ingredients

Our app is more than just a list of ideas; it’s a playtime sidekick that learns your family’s unique rhythm, constantly adapting to your child’s ever-changing passions to deliver the perfect idea.

This isn’t just a technical detail; it’s our commitment to your family’s safety. We’re building KEENParenting to be a private, secure space for your family’s data, most of which will be stored directly on your phone.

Every idea in our app blends creative adventure (the art) with developmental support (the science). We create our own signature activities and carefully select the best from trusted online sources, with a pledge to have our entire library reviewed by experts as we grow—for playtime you can feel great about.

Our Special Ingredients

Our app is more than just a list of ideas; it’s a playtime sidekick that learns your family’s unique rhythm, constantly adapting to your child’s ever-changing passions to deliver the perfect idea.

This isn’t just a technical detail; it’s our commitment to your family’s safety. We’re building KEENParenting to be a private, secure space for your family’s data, most of which will be stored directly on your phone.

Every idea in our app blends creative adventure (the art) with developmental support (the science). We create our own signature activities and carefully select the best from trusted online sources, with a pledge to have our entire library reviewed by early childhood experts as we grow—for playtime you can feel great about.

Our Guiding Values

Child-centered

Child-Centered

Every child is the heart of our mission, and their well-being is our top priority. We’re passionate about nurturing their holistic development, and our resources are grounded in the science of early childhood to help them thrive.

Car

Play-Based

We believe in the magic of playtime to spark curiosity and ignite a lifelong love of learning. All our engaging and developmentally appropriate experiences are designed to nurture a child’s natural sense of wonder and fun.

Strawberry

Simple & Easy

Parenting is hard enough. We strive to simplify and enrich childhood by providing engaging, practical, and easy-to-use resources that work for your busy life.

Rainbow and clouds

Evidence-Based

In a world of conflicting advice, we’re committed to providing you with reliable, research-driven guidance. Our resources are grounded in the latest understanding of early childhood development, so you can feel confident in your choices.

Dog

Partnership

We’re all in this together. We team up with parents, caregivers, and experts to create a supportive ecosystem for families.

Butterfly

Screen-Free

We get one shot at childhood. Let’s make it a hands-on adventure—one filled with muddy hands, curious minds, and the kind of real-world magic you just can’t possibly find on a screen.

Our Guiding Values

Child

Child-Centered

Car

Play-Based

Strawberry

Simple & Easy

Rainbow and clouds

Evidence-Based

Dog

Partnership

Butterfly

Screen-Free

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Join the movement!

Join our Early Access, Founding User Group!

Help us create a generation of empowered, gadget-free kids, starting today. By joining our Early Access Founding User Group, you’ll get priority access to KEENParenting, connect with our team, and shape the future of play for busy families.

You’ll get priority access to KEENParenting, connect with our team, and shape the future of play for busy families.